To provide nutritious meals to children in Madagascar, ensuring they have the energy to learn and grow.
Impact
Improved attendance, concentration, and overall health of students.
Strategy
Messaging: Highlight the importance of nutritious meals in enhancing learning outcomes and overall health of children. Emphasize how access to regular meals can alleviate hunger and improve concentration in classrooms.
Timelines: Launch the campaign at the beginning of the school year to ensure immediate impact. Run the campaign for 2 months to coincide with the critical period of school attendance.
Monetary Goal: Raise $50,000 to provide daily nutritious meals for 1 year to all children attending schools supported by the Nosy Foundation.
Tactics
Utilize storytelling: Share personal stories of children benefiting from the program.
Engage local businesses: Encourage corporate sponsorship or matching donations.
Host virtual events: Webinars with nutritionists or local chefs discussing the importance of healthy eating.
Success Story: Nourishing Hope
Quote from a student: “The school lunch program has changed my life. I can now focus on my studies without worrying about hunger.”
Story of improved attendance and academic performance